A New Sense Of Advertisement - 843 Words

Back in April of 2013, Spain had gained a new sense of advertisement – lenticular printing. Lenticular printing is a photograph that gives off a different message depending on the angle it is viewed. Due to this new process the ANAR Child Abuse Hotline had gained a new means of communicating to the younger generations. In the advertisement by Fernando Riveros, Matias Lopez Najavas and Maria Salomon, it shows a little boy around the age of seven to ten. In the adults’ view, there seems to be nothing wrong, except with the boys’ solid face. He looks like something is wrong. The message along with the adults’ view is â€Å"Sometimes child abuse is only visible to the child suffering it.† This message is only visible to persons whom are four feet, five inches and above. But, with the child’s view, the advertisement takes a turn for the worse. In the child’s view, the little boy has bruises on his right cheek/jaw and lip. The message for t he younger generations is â€Å"If someone hurts you, phone us and we’ll help you.† The child’s view can only be seen at four feet, five inches and below. The child’s message cannot be seen by the adults and can only be seen by the young viewer. This picture has a giant meaning to it – the younger generation has a voice. Child abuse is one of the most common forms of abuse. The reason, I believe, has to do with the fact adults see children very low on the toldem pole. Adult physical abusers believe they can play God and think that since they â€Å"broughtShow MoreRelatedSamsung : The Next Big Campaign944 Words   |  4 Pagesinvestigation of new Apple products and presented a plan to add the iPhone in a patent infringement lawsuit. Samsung’s â€Å"the next big† campaign, which openly challenges Apple quality, exacerbates the conflict. The advertisements publicize the dispute between the two companies while dismantling Apple products and portraying Samsung products as superior. For those that have no particular allegiance to either company’s products and are debating which of the two to purchase, the advertisements provide sensibleRead MoreAdvertising Is A Multi Billion Dollar Industry1631 Words   |  7 PagesAdvertisements are everywhere. Whether they are on television, radio, internet, or in a magazine, there is no way that we can escape them. They have all their target audience who they have specially designed the ad for. They often use manipulating schemes, get into people psychotically in order to sell their products. Advertising is a multi-billion dollar industry and the advertising’s study was created so that they can attract the audience’s attention. There is always an image or a symbol on anRead MoreAnalysis of the Sofia Vergara Head and Shoulders Advertisement691 Words   |  3 Pagespublished an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders i s a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or notRead MoreOvert Sexualization in American Apparel’s Advertising Essay1311 Words   |  6 PagesAmerican Apparel’s advertisements use sexual images to sell their products, it is a strategy that has caused much controversy because it is the woman being put in the advertisement in a suggestive way to model American Apparel’s clothing. From having American Apparel female employers exposing their bodies to female models seductively placed in overtly sexualized positions to having a pornographic actress. American Apparel has been a controversial company when discussing their advertisements. The companyRead MoreMarketing Strategies For The Advertising1541 Words   |  7 Pagesof an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a daily basis. The key to success as this film points out, is to break through that clutter and brand advertisements betterRead MoreThe Stereotypes Of The American Man1156 Words   |  5 PagesIntroduction Growing up in America, we have been subjected to countless acts of gender stereotypes on television, newspapers, and advertisements. The American man is visualized as someone who is carefree, muscular, and lacks any type of emotion. This fantastik advertisement’s purpose is to challenge these stereotypes and makes us reevaluate the way we look at men and women. According to America’s standards, women are supposed to prepare meals for their family along with cleaning and other householdRead MoreThe Family Of The Jcpenney Advertisement A Happy Family978 Words   |  4 PagesIn the JCPenney advertisement a happy family of four sits on a clean living room floor embracing one another with hugs and smiles. There is fashionable furniture and decorations in the room, all of them in gender neutral colors. The family is well-dressed in soft blues and white. Every face in the ad is adorned with a tremendous smile. There is a caption in the upper-left corner that describes dad as cool and a best friend, bike fixer, swim coach, tent builder, and hug giver and rolled into oneRead MoreThe Pros and Cons of Advertising Essay1545 Words   |  7 Pagestheir audiences as such. Advertisements have become such an integral part of corporations but why are they so important? It seems as if they affect our social psychology when distinguishing our needs from our wants. We should accordingly ask ourselves whether the use of advertisements to create demand creates a positive or negative impact on society. Conversely; does it stimulate demand and provide a positive influence on the general economy or, does it create a false sense of need, leading to materialismRead MoreWhat Makes A Good Drink?1323 Words   |  6 Pagesaveraged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide. Much of this widespread success is due to the exceptionally affective Coca Cola advertisements used throughout the years. Pemberton, though he could mak e a good drink, was dreadful with marketing and advertisements. However, he had business partner Frank M. Robinson to help. Robinson came up with both the first slogan, â€Å"The Pause That Refreshes,† and the idiosyncratic Coca Cola script. SimilarlyRead MoreSocial Media Is A Part Of Our Cultural Discourse919 Words   |  4 Pageslives more interesting. We have embedded the idea of FoMO into our society because we assume that we can almost do whatever we want with our lives, but doing everything is impossible. Our ability to make decisions socializes the ideas of FoMO in the sense that we have a lot of pressure in our lives to create a good life for ourselves, and thus leaving some opportunities out, but we are always wondering what we could be or could have missed out on. The ideas of FoMO and human needs can be combined