Tuesday, December 17, 2019

A New Sense Of Advertisement - 843 Words

Back in April of 2013, Spain had gained a new sense of advertisement – lenticular printing. Lenticular printing is a photograph that gives off a different message depending on the angle it is viewed. Due to this new process the ANAR Child Abuse Hotline had gained a new means of communicating to the younger generations. In the advertisement by Fernando Riveros, Matias Lopez Najavas and Maria Salomon, it shows a little boy around the age of seven to ten. In the adults’ view, there seems to be nothing wrong, except with the boys’ solid face. He looks like something is wrong. The message along with the adults’ view is â€Å"Sometimes child abuse is only visible to the child suffering it.† This message is only visible to persons whom are four feet, five inches and above. But, with the child’s view, the advertisement takes a turn for the worse. In the child’s view, the little boy has bruises on his right cheek/jaw and lip. The message for t he younger generations is â€Å"If someone hurts you, phone us and we’ll help you.† The child’s view can only be seen at four feet, five inches and below. The child’s message cannot be seen by the adults and can only be seen by the young viewer. This picture has a giant meaning to it – the younger generation has a voice. Child abuse is one of the most common forms of abuse. The reason, I believe, has to do with the fact adults see children very low on the toldem pole. Adult physical abusers believe they can play God and think that since they â€Å"broughtShow MoreRelatedSamsung : The Next Big Campaign944 Words   |  4 Pagesinvestigation of new Apple products and presented a plan to add the iPhone in a patent infringement lawsuit. Samsung’s â€Å"the next big† campaign, which openly challenges Apple quality, exacerbates the conflict. 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